Other OS’: don’t let those non iOS users go to waste. Yardsale’s take on keeping prospective users in the pipe.
User retention: @Etsy is trying to keep you around with Every Time You Go Away by Paul Young when unsubscribing from their email newsletter.
Kickstarter (@kickstarter) uses a user retention call to action for those that are not yet convinced to chip in. They promise to inform you shortly before the pledging ends. After a successful funding it turns into a button and says: “Don’t want to forget? Click the star to add this project to your profile.”
User retention. If you cancel an Audible (@audible_com) account because it does not work with your device, Audible offers Amazon vouchers to buy a new device (if you actually continue to stay on the service):
Audible will give you an Amazon promotional claim code good for £50 off the purchase of select electronic devices when you join the AudibleListener® plan for 12 months at £7.99 per month. If the product you choose is less than £50, you will receive the device for free (clarification: the promotion has been taken down at the time of writing).
Marketing is not a department; it’s the sum total of everything you do- 37Signals
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