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Shots of Things that Work.

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22 Feb 2012
2 notes
User retention: @Etsy is trying to keep you around with Every Time You Go Away by Paul Young when unsubscribing from their email newsletter.

User retention: @Etsy is trying to keep you around with Every Time You Go Away by Paul Young when unsubscribing from their email newsletter.

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24 Nov 2011
8 notes
Offer alternatives: When you quit Appsumo (@AppSumo) they let you choose to get fewer emails or instead to subsribe to RSS/Facebook/Twitter instead. 

Offer alternatives: When you quit Appsumo (@AppSumo) they let you choose to get fewer emails or instead to subsribe to RSS/Facebook/Twitter instead. 

image post
24 May 2011
3 notes
Groupon has its famous Groupon Voice. That humorous approach also finds its way to other parts of the site. The unsubscribe page is a good example. Quote: We’re sorry to see you go! How sorry? Well, we want to introduce you to Derrick – he’s the guy who thought you’d enjoy receiving Groupon emails.

Groupon has its famous Groupon Voice. That humorous approach also finds its way to other parts of the site. The unsubscribe page is a good example.

Quote: We’re sorry to see you go! How sorry? Well, we want to introduce you to Derrick – he’s the guy who thought you’d enjoy receiving Groupon emails.

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