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Consumers Prefer to Get More Rather than Pay Less – Because They’re Bad at Math

Honesty up front: @37signals’ all new Basecamp has just come out and with it the new landing pages. Notice how the customer recommended figure is lower than 100%? An age old psychology trick you should read up on here.
P.S. You may have to reload the page a few times to see the actual detail.

Honesty up front: @37signals’ all new Basecamp has just come out and with it the new landing pages. Notice how the customer recommended figure is lower than 100%? An age old psychology trick you should read up on here.

P.S. You may have to reload the page a few times to see the actual detail.