Humor/storytelling: this is the email that kicked off Thermodo’s Kickstarter success.
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Humor/storytelling: this is the email that kicked off Thermodo’s Kickstarter success.
Naming: Jack Bremer submitted this detail and had the following to say…
Marketo nearly kept me as a subscriber by calling their standard newsletter “Premium content”
Newsletter/testimonial: Somewhere sends periodical job offers into my inbox. To finish the newsletter off, there’s an actual success story.
Using world affairs: love how Quora sent a newsletter with the most interesting questions centering around the Olympics 2012.
Copy: Buffer says “a) join over 2,500 other b) good looking people who receive c) free email updates!”
a) social proof: over 2500 subscribers b) a little flattery and humor c) it’s all for free
About newsletters: signing up for launch emails does not necessarily mean YES to subsequent newsletter emails. ResourceGuru gets it.
User feedback: @connexio’s frictionless way to collect user feedback. It’s an easy way to catch up with unhappy users. Check out the accompanying blog post.
Newsletter: StackExchange (@stackexchange) always offer a newsletter in an obvious spot. The content is easy: just put something popular from the site in there and occasional announcements.
(Check any of the StackExchange sites)
Newsletter: Gidsy (@gidsynews) says since you’re interested in getting in touch, you might as well be in receiving a newsletter.
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