The pre launch page: Trash.io doesn’t seem to be online yet, but here’s a preview of what the launch page might look like. A lot like Lifepath.

Via psql.

Other OS’: don’t let those non iOS users go to waste. Yardsale’s take on keeping prospective users in the pipe. 

Prelaunch discount: not quite ready yet? Consider the pre-launch discount. Example in case: Symbolset.

Onboarding/launch process: @onwander has put a 4 week onboarding process leading up to the beta launch. Try it, it’s smooth.

Via Kyle.

Social invites: when @Joingrouper users invite other people, it’s personal. They remind you that a “friend” has invited you along with an avatar and a few accompanying words.

Launch marketing: @CreativeMarket’s take on a viral invite page. Offering real value/money. 

If you’re interested in launch tactics, you might want to read my article on Smashing Magazine. 

Launch timing: Google’s Gmail launched on an April 1st in 2004. Many people couldn’t believe the features and thus creating even more spread (not that Google had problems with popularity at that time).

Twitter launch integration. This is what the Launchrock twitter integration looks like at the moment. Worth to be inspired by: visual.ly is launching soon and I’m one of the first in line! Join me. #launch visual.ly/etjyx via @visually.

Some of the elements here are: a) the brand, b) social proof, c) a #launch hashtag, d) the personalized url that counts how many people you refer and finally the e) brand’s twitter handle.

Have you seen other twitter-launch strategies? What wording would you use?