Promotional/launch video. Just watch it (source).
Other OS’: don’t let those non iOS users go to waste. Yardsale’s take on keeping prospective users in the pipe.
Prelaunch discount: not quite ready yet? Consider the pre-launch discount. Example in case: Symbolset.
Social invites: when @Joingrouper users invite other people, it’s personal. They remind you that a “friend” has invited you along with an avatar and a few accompanying words.
Twitter launch integration. This is what the Launchrock twitter integration looks like at the moment. Worth to be inspired by: visual.ly is launching soon and I’m one of the first in line! Join me. #launch visual.ly/etjyx via @visually.
Some of the elements here are: a) the brand, b) social proof, c) a #launch hashtag, d) the personalized url that counts how many people you refer and finally the e) brand’s twitter handle.
Have you seen other twitter-launch strategies? What wording would you use?
Marketing is not a department; it’s the sum total of everything you do- 37Signals
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