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Shots of Things that Work.

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25 Mar 2013
Mailbox viral launch: not everyone is into Mailbox, but their launch was just insanely well-orchestrated. Expect more. 

Mailbox viral launch: not everyone is into Mailbox, but their launch was just insanely well-orchestrated. Expect more. 

link post
16 Aug 2012
1 note

How do you launch a product successfully?

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20 Jul 2012
Microcopy: make microcopy engaging or fun. Launch page example (by yours truly) with a pinch of exclusivity.

Microcopy: make microcopy engaging or fun. Launch page example (by yours truly) with a pinch of exclusivity.

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31 Jan 2012
13 notes
Copy: Skimnapp (@skimnapp) uses more subtle copy than your average “add your email address here”.

Copy: Skimnapp (@skimnapp) uses more subtle copy than your average “add your email address here”.

quote post
3 Jan 2012
9 notes
 
Sunday is the best day to release a mobile app, but Wednesday is the most popular day among developers.
 
Mobilewalla via Techcrunch.
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21 Dec 2011
8 notes
Launch timing: Google’s Gmail launched on an April 1st in 2004. Many people couldn’t believe the features and thus creating even more spread (not that Google had problems with popularity at that time).

Launch timing: Google’s Gmail launched on an April 1st in 2004. Many people couldn’t believe the features and thus creating even more spread (not that Google had problems with popularity at that time).

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1 Nov 2011
10 notes
Launch marketing doesn’t have to be hard. Watch and learn from the Dropbox launch where Drew Houston posted a video to HackerNews filled with fun little details. How many can you find?

Launch marketing doesn’t have to be hard. Watch and learn from the Dropbox launch where Drew Houston posted a video to HackerNews filled with fun little details. How many can you find?

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16 Oct 2011
4 notes
Launch process: Geekli.st makes people sign in with Twitter to reserve their usernames on the service. Below there’s a showcase (or list…) with people that already signed up. 

Launch process: Geekli.st makes people sign in with Twitter to reserve their usernames on the service. Below there’s a showcase (or list…) with people that already signed up. 

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26 Sep 2011
2 notes
Games: Getdenso (@getdenso) has a little game on its landing page where you should catch the iPhone in the header illustration. It’s actually not that easy to catch.

Games: Getdenso (@getdenso) has a little game on its landing page where you should catch the iPhone in the header illustration. It’s actually not that easy to catch.

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18 Jul 2011
6 notes
Product teaser: EyeEm (@EyeEm) uses a iTunes call to action button that when you hover over it says that the product is not quite ready yet. But if you click it anyway you’re redirected to a sign up form which will inform you immediately after launch & creates an account already. 

Product teaser: EyeEm (@EyeEm) uses a iTunes call to action button that when you hover over it says that the product is not quite ready yet. But if you click it anyway you’re redirected to a sign up form which will inform you immediately after launch & creates an account already. 

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