Instant help: @Panic have put significant weight on support in their redesigned homepage. Many returning customers will have questions, so why not make it as easy as possible for them?

Landing page optimisation: @pixelapse has an extra landing page made for readers of the famously helpful tech news site HackerNews with a usable demo.

(Dropbox got started posting a video to HackerNews).

Games: Getdenso (@getdenso) has a little game on its landing page where you should catch the iPhone in the header illustration. It’s actually not that easy to catch.

Responsive landing page: Thermo.me (@robocat) have a captivating landing page by making it responsive to you personally: a) it takes your location and let’s you know what temperature it is at your place (the graphic on the left adapts as well). b) Since these days people are sharing a lot on twitter, sharing a temperature might as well be of some importance to some: see the blue call to action button at the bottom. 

Forkly (@forkly) started what became a popular way to get a lot of beta testers and buzz ahead of the product launch with their beta signup page (successfully adapted for Hipster and made into a product itself by launchrock).

Lifepath’s signup page has an interesting take on private betas: although you can’t officially sign up yet (creates scarcity), you can buy yourself into a beta account (originally 10 dollars, now 3). No information is given about the site’s purpose, which provokes curiosity.

Update: the 10 dollars account had higher conversions than the 3 dollars account. Think about it.