Instant help: @Panic have put significant weight on support in their redesigned homepage. Many returning customers will have questions, so why not make it as easy as possible for them?
Responsive landing page: Thermo.me (@robocat) have a captivating landing page by making it responsive to you personally: a) it takes your location and let’s you know what temperature it is at your place (the graphic on the left adapts as well). b) Since these days people are sharing a lot on twitter, sharing a temperature might as well be of some importance to some: see the blue call to action button at the bottom.
Lifepath’s signup page has an interesting take on private betas: although you can’t officially sign up yet (creates scarcity), you can buy yourself into a beta account (originally 10 dollars, now 3). No information is given about the site’s purpose, which provokes curiosity.
Update: the 10 dollars account had higher conversions than the 3 dollars account. Think about it.
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