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Mailbox viral launch: not everyone is into Mailbox, but their launch was just insanely well-orchestrated. Expect more. 

Mailbox viral launch: not everyone is into Mailbox, but their launch was just insanely well-orchestrated. Expect more. 

Copy: Tinder replaced the default “no, thanks” with something rather clever. 
I love it when you see people minding the smallest details. 

Copy: Tinder replaced the default “no, thanks” with something rather clever. 

I love it when you see people minding the smallest details. 

Add to home screen: Sometimes, reminding your users to add the site to their homescreen makes sense. Even more so with the Apple/Google maps situation. 

Add to home screen: Sometimes, reminding your users to add the site to their homescreen makes sense. Even more so with the Apple/Google maps situation. 

Monitor: one thing that’s crucially important is to track whatever is happening with your brand and to react to it. Here’s a tool that does it for your apps: AppBot. 

Monitor: one thing that’s crucially important is to track whatever is happening with your brand and to react to it. Here’s a tool that does it for your apps: AppBot

Promoting apps with smart app banners: here’s a new thing exclusive to iOS’ 6 Safari (Hipstamatic’s implementation). View Apple documentation. Here’s a little write up by David Smith.

Promoting apps with smart app banners: here’s a new thing exclusive to iOS’ 6 Safari (Hipstamatic’s implementation). View Apple documentation. Here’s a little write up by David Smith.

Gift an app: In the Appstore there’s a possibility to gift apps (which I have just found out now). Tiny Wings has a dedicated 4th screen with a “gift this app” message. 

Gift an app: In the Appstore there’s a possibility to gift apps (which I have just found out now). Tiny Wings has a dedicated 4th screen with a “gift this app” message. 

Make your app icon boring: That’s the title of an interesting opinion piece by Look at Pete, who argues that instead of a shiny, noticeable icon, it could sometimes be suitable to take an utility approach.

Make your app icon boring: That’s the title of an interesting opinion piece by Look at Pete, who argues that instead of a shiny, noticeable icon, it could sometimes be suitable to take an utility approach.

Cater to the crowd: Pair is being smart about their promotional material in the different app stores and changes some of their screenshots to please the right audience. App Store <—> Play Store.

Cater to the crowd: Pair is being smart about their promotional material in the different app stores and changes some of their screenshots to please the right audience. App Store <—> Play Store.

Download that app: @FullContactApp offers various options to dowload their app in case you wanted it on another device. 
Via Whereisitworking.

Download that app: @FullContactApp offers various options to dowload their app in case you wanted it on another device. 

Via Whereisitworking.

Build up anticipation: Realmac Software (@realmacsoftware) built up serious anticipation with the release of this video showcasing the interface considerations that went into production of the app. To be copied if you have special details to show.