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Shots of Things that Work.

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image post
6 Jan 2012
7 notes
Pricing strategy: iA (@iA) are using a simple pricing strategy for their iA Writer app. When you are at the point of introducing a new version, tell the world and make the update a little more “expensive”. Joel Spolsky said on various occasions that updates were the best performing marketing activities they had done. Often times, it justifies a pricing update as well.

Pricing strategy: iA (@iA) are using a simple pricing strategy for their iA Writer app. When you are at the point of introducing a new version, tell the world and make the update a little more “expensive”.

Joel Spolsky said on various occasions that updates were the best performing marketing activities they had done. Often times, it justifies a pricing update as well.

video post
5 Dec 2011
3 notes

Video pitch: iA’s (iawriter) video conveys what iA Writer does in a very clever and geeky way.  

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