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Proper press page: I love Thinglist’s press page. So much good.
(affiliation: I translated their app into de/es/fr/it)

Proper press page: I love Thinglist’s press page. So much good.

(affiliation: I translated their app into de/es/fr/it)

The art of pitching: picked this up on Twitter.

The art of pitching: picked this up on Twitter.

Humor: Gidsy added a fake user called Chris C. to their userbase, he is linked to from their relaunch announcement page called the Columbus Launch. Looks like they’re having fun.

Humor: Gidsy added a fake user called Chris C. to their userbase, he is linked to from their relaunch announcement page called the Columbus Launch. Looks like they’re having fun.

Humor/404: Mint (@mint) uses humor on their 404 page and shifting the user’s attention to the important links below the 404 copy.

Humor/404: Mint (@mint) uses humor on their 404 page and shifting the user’s attention to the important links below the 404 copy.

Humor: iSpy (@iSpy) uses a bit of humor trying to convince people to take a picture of themselves. 
Via Greg Gerber.

Humor: iSpy (@iSpy) uses a bit of humor trying to convince people to take a picture of themselves. 

Via Greg Gerber.

Support Docs: Instapaper (@instapaper) handles the support docs with a little bit of humor. 

Support Docs: Instapaper (@instapaper) handles the support docs with a little bit of humor. 

Humor/Twitter: Mailchimp (@mailchimp) uses some humor on their Twitter page. 

Humor/Twitter: Mailchimp (@mailchimp) uses some humor on their Twitter page. 

Humor/Detail: When in Hipster (@hipster) you drag down the screen to reload you get the hipster “mascot” looking at you out of the app.

Humor/Detail: When in Hipster (@hipster) you drag down the screen to reload you get the hipster “mascot” looking at you out of the app.

Humor: Path’s (@path) error page is not that helpful, but fun.

Humor: Path’s (@path) error page is not that helpful, but fun.

Offer alternatives: When you quit Appsumo (@AppSumo) they let you choose to get fewer emails or instead to subsribe to RSS/Facebook/Twitter instead. 

Offer alternatives: When you quit Appsumo (@AppSumo) they let you choose to get fewer emails or instead to subsribe to RSS/Facebook/Twitter instead.