Humor: Gidsy added a fake user called Chris C. to their userbase, he is linked to from their relaunch announcement page called the Columbus Launch. Looks like they’re having fun.

Encourage sharing: @Gidsynews lets you know how many spots are left after booking an activity so you can immediately invite your friends to join in. 

Surprise your users: Gidsy (@gidsynews) displays a little rainbow pointer in the footer when you hover over “Create a listing for free” (pointing at the Learn more section).

Surprises/details like this will result in a memorable user experience and sharing.

Newsletter: Gidsy (@gidsynews) says since you’re interested in getting in touch, you might as well be in receiving a newsletter.