Using the momentum: Blurity’s blog post called “How I converted a software thief into a customer” drew a lot of eyeballs onto Jeff’s product (as already posted the day before yesterday). So what’s the right thing to do here? Exactly, grant every reader of that post the same discount as the “kind pirate”. 

Strong pointer to share: on the Kissmetrics blog (@kissmetrics) a stripe opens at the top of your window to remind you to share when you’re don reading (it slides down when you’ve reached the comments section.

Update: The heavy lifting is done by a plugin called Active Share by OrangeSoda.

Sharing: Kissmetrics (@kissmetrics) use a tweetable summary of their post. Every important takeaway is summarized in an easy way with a strong hint: »tweet«