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In iPhone advertisements, why is the time always set to 9:42 a.m. on the clock?

A Perfect Example of what Works on Tumblr

Apple uses it’s own iOS symbols to invite people to it’s iPhone 5 (4S?) event. (Tuesday 4th, 10am, Infinite Loop 280, 1 more thing: iPhone)
Via and image credits The Loop.

Apple uses it’s own iOS symbols to invite people to it’s iPhone 5 (4S?) event. (Tuesday 4th, 10am, Infinite Loop 280, 1 more thing: iPhone)

Via and image credits The Loop.