Lifepath’s signup page has an interesting take on private betas: although you can’t officially sign up yet (creates scarcity), you can buy yourself into a beta account (originally 10 dollars, now 3). No information is given about the site’s purpose, which provokes curiosity. Update: the 10 dollars account had higher conversions than the 3 dollars account. Think about it.

Lifepath’s signup page has an interesting take on private betas: although you can’t officially sign up yet (creates scarcity), you can buy yourself into a beta account (originally 10 dollars, now 3). No information is given about the site’s purpose, which provokes curiosity.

Update: the 10 dollars account had higher conversions than the 3 dollars account. Think about it.