Making things obvious: with this move lyft is driving the point home that their offering has become much more attractive. 
Via Ryan Hoover.

Making things obvious: with this move lyft is driving the point home that their offering has become much more attractive. 

Via Ryan Hoover.

Twitter cards: since Twitter has your email address it takes just one click to subscribe someone to your newsletter from a tweet. Here Sublime Text Tips.

Twitter cards: since Twitter has your email address it takes just one click to subscribe someone to your newsletter from a tweet. Here Sublime Text Tips.

Twitter cards: Twitter cards can be a powerful way to advertise an app with the call to action download button right there where it matters - on the phone, in the tweet.

Twitter cards: Twitter cards can be a powerful way to advertise an app with the call to action download button right there where it matters - on the phone, in the tweet.

SEO strategy: when you search for a competitor you’ll still land on Grasshopper’s site. On a landing page that gives Grasshopper the possibility to outline why they are still better than that competitor.

SEO strategy: when you search for a competitor you’ll still land on Grasshopper’s site. On a landing page that gives Grasshopper the possibility to outline why they are still better than that competitor.

Microcopy: ”no marketing bullshit”. Schnapps for Mac’s way to increase email signups.

Microcopy: ”no marketing bullshit”. Schnapps for Mac’s way to increase email signups.

HelpScout demo: usability problem in HelpScout’s page. Why do you put a demo behind a “email-wall”? Of course the answer is so you can follow up, but I’m not going to leave an email address just to see a demo. 

HelpScout demo: usability problem in HelpScout’s page. Why do you put a demo behind a “email-wall”? Of course the answer is so you can follow up, but I’m not going to leave an email address just to see a demo. 

Share because of this: to get people to share, WordPress tells its new users to share their posts because they get 50% more interactions. 

Share because of this: to get people to share, WordPress tells its new users to share their posts because they get 50% more interactions. 

Improve your feed: I like how they highlight the upsides to following people instead of just saying “You may know these people”.

Improve your feed: I like how they highlight the upsides to following people instead of just saying “You may know these people”.

Campaign: such a good campaign - relevant questions for the painmeter, lots of sharing options built in. 

Campaign: such a good campaign - relevant questions for the painmeter, lots of sharing options built in. 

Targeting relative use cases: Dropbox targets file compression searches and then explains with their typical simplistic style/landing page why you don’t have to compress anything. 

Targeting relative use cases: Dropbox targets file compression searches and then explains with their typical simplistic style/landing page why you don’t have to compress anything.