Never lose a page: Myspace’s 404 page is a great example of how to re-engange lost users (and that’s probably happening a lot, I was following a simple link from the main page).
You might want to follow along via RSS, Email Updates or Twitter.
Easter egg: type in “atari breakout” in google image search.
Humor/storytelling: this is the email that kicked off Thermodo’s Kickstarter success.
Naming: Jack Bremer submitted this detail and had the following to say…
Marketo nearly kept me as a subscriber by calling their standard newsletter “Premium content”
Promotional/launch video. Just watch it (source).
Proper press page: I love Thinglist’s press page. So much good.
(affiliation: I translated their app into de/es/fr/it)
Announcements: we can all learn from Kim Dotcom. The way he has announced the publishing of a “white paper” yesterday.
Timing: when Adobe’s announcement to discontinue Fireworks hit the world Sketch react with a 50% off announcement.