App screenshots: I’m almost certain that this app screenshot pattern is very successful at increasing installation conversion. A short caption explains what the screenshot and the app’s main purpose is about.

App screenshots: I’m almost certain that this app screenshot pattern is very successful at increasing installation conversion. A short caption explains what the screenshot and the app’s main purpose is about.

Humor in interfaces: Clear App displays some humor in an error message.

Humor in interfaces: Clear App displays some humor in an error message.

Success: Tower uses the install screen to double down on email and social media subscribers.

Success: Tower uses the install screen to double down on email and social media subscribers.

Emphasis: Passport uses a growing list to double down on their most important features.

Emphasis: Passport uses a growing list to double down on their most important features.

Emphasis and sharing: emphasis in the right place goes a long way. This blockquote on the First Round blog sums up the important parts, makes them tweetable and breaks up the flow (gives your eyes something to rest on).
The blog is worth your time as well.

Emphasis and sharing: emphasis in the right place goes a long way. This blockquote on the First Round blog sums up the important parts, makes them tweetable and breaks up the flow (gives your eyes something to rest on).

The blog is worth your time as well.

Jobs/recruiting: Etsy’s way of recruiting is leaving a message in their source code. See Parse and their way of applying via API.
<meta name=”X-Recruiting” content=”Is code your craft? https://www.etsy.com/careers">
(I’m sorry I can’t trace this back to its original source)

Jobs/recruiting: Etsy’s way of recruiting is leaving a message in their source code. See Parse and their way of applying via API.

<meta name=”X-Recruiting” content=”Is code your craft? https://www.etsy.com/careers">

(I’m sorry I can’t trace this back to its original source)

Signup conversion: Poetica reacts the second it realizes you use gmail to sign up.

Signup conversion: Poetica reacts the second it realizes you use gmail to sign up.

Humor/emotional design: Virgin America&#8217;s site when they launched&#8230;

Humor/emotional design: Virgin America’s site when they launched…

Personal touch: one of the issues we face at iubenda is certainly that people want to know why they should trust us and who we are. Frontapp tells you right at signup in their email with a rotating team member image.

Personal touch: one of the issues we face at iubenda is certainly that people want to know why they should trust us and who we are. Frontapp tells you right at signup in their email with a rotating team member image.

Autosend launch process/email collection: I keep seeing Autosend everywhere. And the reason for that is/was their very skilled blog/marketing ahead of their launch.
In their older version you could find email boxes everywhere within and below the long form blog posts. Now the email form is fixed on the page and with you all the time.
(I wonder which approach works better for them &amp; how many emails they have collected ahead of launch)

Autosend launch process/email collection: I keep seeing Autosend everywhere. And the reason for that is/was their very skilled blog/marketing ahead of their launch.

In their older version you could find email boxes everywhere within and below the long form blog posts. Now the email form is fixed on the page and with you all the time.

(I wonder which approach works better for them & how many emails they have collected ahead of launch)