Never lose a page: Myspace’s 404 page is a great example of how to re-engange lost users (and that’s probably happening a lot, I was following a simple link from the main page).
Naming: Jack Bremer submitted this detail and had the following to say…
Marketo nearly kept me as a subscriber by calling their standard newsletter “Premium content”
Proper press page: I love Thinglist’s press page. So much good.
(affiliation: I translated their app into de/es/fr/it)
Announcements: we can all learn from Kim Dotcom. The way he has announced the publishing of a “white paper” yesterday.
Marketing is not a department; it’s the sum total of everything you do- 37Signals
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