Emotional Design: Type “The Shire and Mordor” into (the English version) of Google Maps (walk as a means of travel) and see what happens.
Via Push the Movement.
Help/Cues: Gmail doesn’t say “you’re wrong” it says you have changed that password a while ago (exact time). Might give you the necessary ideas.
I think I’ve seen this on Littlebigdetails before.
The word marketing: I don’t know, just seeing the word marketing in this email (it wasn’t a real newsletter either) made me angry. I don’t want to be marketed to, I want to be entertained. Other thoughts?
Easy sign up: when you’re invited to @artsy there’s only one thing you have to do, enter a password. Your name has been typed in by the inviter, your email is already in the database.
(Not the only slick thing they’re doing).
Facebook campaign: to see the Assassin’s Creed 3 gameplay, UbiSoft wants you to unlock it by liking its Facebook page.
Google Translate beatbox: Paste this snippet into Google Translate, set “from German” and play.
Via someone in my Facebook stream & Adam Port.
Pricing: @InstantMacApp makes sure everyone notices that they’re running a price drop campaign. Price drops (permanent or not) are able to trigger a purchase decision.
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