Social proof for newsletters: in the latest newsletter from the Summit, they used people I know to tell me who else is attending to the event (much like Facebook events, just that this isn’t). 

Social proof for newsletters: in the latest newsletter from the Summit, they used people I know to tell me who else is attending to the event (much like Facebook events, just that this isn’t). 

Great product videos: Wunderlist’s latest launch video is very, very well done. 

Great product videos: Wunderlist’s latest launch video is very, very well done. 

Keep your humor/emotional design: when unsubscribing from the Betalist newsletter you get a Toy Story themed goodbye.

Keep your humor/emotional design: when unsubscribing from the Betalist newsletter you get a Toy Story themed goodbye.

About app reviews: app reviews are among the most important signals for your app sales. Dan Counsell has written an important post on this topic. Notice how they’re preventing bad reviews by catching those users before.

About app reviews: app reviews are among the most important signals for your app sales. Dan Counsell has written an important post on this topic. Notice how they’re preventing bad reviews by catching those users before.

Catch bouncers: I usually *hate* the bounce exchange messages, the modal windows that pop up when you don’t like what you see. A much more useful message was shown to me by the BetaList Bundle (using Ouibounce). 

Catch bouncers: I usually *hate* the bounce exchange messages, the modal windows that pop up when you don’t like what you see. A much more useful message was shown to me by the BetaList Bundle (using Ouibounce). 

Emotional design: CSS Weekly display humorous quotes from famous fictional characters as their “happy subscribers”.
Submitted by Blake.

Emotional design: CSS Weekly display humorous quotes from famous fictional characters as their “happy subscribers”.

Submitted by Blake.

Making things obvious: with this move lyft is driving the point home that their offering has become much more attractive. 
Via Ryan Hoover.

Making things obvious: with this move lyft is driving the point home that their offering has become much more attractive. 

Via Ryan Hoover.

Twitter cards: since Twitter has your email address it takes just one click to subscribe someone to your newsletter from a tweet. Here Sublime Text Tips.

Twitter cards: since Twitter has your email address it takes just one click to subscribe someone to your newsletter from a tweet. Here Sublime Text Tips.

Twitter cards: Twitter cards can be a powerful way to advertise an app with the call to action download button right there where it matters - on the phone, in the tweet.

Twitter cards: Twitter cards can be a powerful way to advertise an app with the call to action download button right there where it matters - on the phone, in the tweet.

SEO strategy: when you search for a competitor you’ll still land on Grasshopper’s site. On a landing page that gives Grasshopper the possibility to outline why they are still better than that competitor.

SEO strategy: when you search for a competitor you’ll still land on Grasshopper’s site. On a landing page that gives Grasshopper the possibility to outline why they are still better than that competitor.